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Step 1. Start with Why

Time To Read: 3 minutes

Before starting to execute your book plan, start with Why. Without “the why”, lots of other projects will crowd it out. My motivation will wane, I will use my writing time to develop my next big idea. Read More

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Step 2. Who Are You Talking To?

Time To Read: 5 min

Whether you are sending an email to your project owner, writing a thank you letter, or writing your book, you have to fully define who you your messages are directed to. Discover how to create an avatar for your ideal reader. Read More

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Step 1. Start with Why

Step 2. Who Are You Talking To?

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